West Coast Strategy Collective

A Strategy & Leadership Peer Group, where members come together to learn, support, and grow by sharing experiences, resources, and tools.

The goal is to elevate each others’ strategic work, professional and personal development.

Series 3 Members – 2024

  • Penny Norman (she/her)

    Group Strategy Director at Rescue | The Behavior Change Agency

    Penny is a social impact strategist focused on improving the health of communities. She leads a team of 8 strategists at Rescue Agency, tackling some of the most difficult public health issues such as overdose, obesity, mental health and vaping. Penny has been in communications for over 20 years and brings a breadth of experience from working on large brand campaigns through to digital experiences that help change behaviors. Penny is also a mom of three fierce girls and loves being on a beach or in the mountains here in Vancouver.

  • Carre Le Page (he/him)

    Managing Director of Global Content, Flight Centre

    Carre has 20 years experience in travel, 18 of that in marketing and 12 in senior leadership. Mostly focused on brand strategy and content execution to tell a story. Also enjoys promoting ideas for incorporating mindfulness and resilience to mitigate burnout and stress.

  • Laura Larson (she/her)

    Director of Marketing Operations of Glacier Media

    Leads Marketing Operations for Glacier Media Digital. Leading a team of 50+ digital marketers that develop corporate marketing and brand initiatives, web development, paid search, SEO, social management and advertising, blogs, video, and all forms of creative.

  • Jake Surrey (he/him)

    Head of Digital at Fountain Partnership

    Jake has over fourteen years of international marketing experience, both agency and client side. During his career, he’s worked with clients like Canadian Pacific Railways, Amazon, Gartner and Casio on developing and executing full-funnel digital marketing strategies.

    Originally from London, he’s currently working to build Fountain’s operations in Canada and the US.

  • Ami Sanyal (he/him)

    Founder, Uncommoners Club

    Over the past 15 years, Ami has helped over 430 brands connect to millions of prospects and convert them to customers. Industries include financial, education, beauty, SaaS, e-com, trades, and events. One recent project had a ROAS of 1166% in the first month.

  • Annabelle King (she/her)

    WCSC Co-Founder, Marketing Consultant & Founder of I Like Storytelling

    Brand & Marketing Consultant specializing in uncovering compelling brand stories that grow businesses. Also facilitates companies to build tiger own strategies through the Mindful Marketing Retreats, marketing and wellness retreats.

Series 2 Members – 2023

  • Nikki Hedstrom (she/her)

    Consumer & Employee Engagement Consultant & Founder of KindCo Consulting Inc.

    Nikki is a Vancouver-based consumer and employee engagement specialist. She specializes in developing meaningful moments for consumers, employees and communities. With over 15 years in the events industry, Nikki has worked with world-class brands across Canada. She has a proven track record of developing strategic event plans and delivering executional excellence.

  • Ami Sanyal (he/him)

    Founder, Uncommoners Club

    Over the past 15 years, Ami has helped over 430 brands connect to millions of prospects and convert them to customers. Industries include financial, education, beauty, SaaS, e-com, trades, and events. One recent project had a ROAS of 1166% in the first month.

  • Layla Shea (she/her)

    Founder & Chief Insights Officer, Upwords

    Consumer insight strategist, helping brands make human connections.

    Layla founded Upwords in 2008 using unique qualitative research methods to help her clients empathize with their ‘consumers’ and see them as humans. Layla and her team work with BC based brands as well as prominent North American and global brands, illuminating human insights to drive better business decisions in areas of strategy, innovation and communications.

  • Vance Ng (he/him)

    Strategy & Marketing Consultant

    Vance has over 15 years of global consumer marketing experience working in Vancouver, Canada and London, UK. He has worked with brands like lululemon, London 2012 Summer Olympics, and Vancouver 2010 Winter Olympics. He operates his own consultancy and has a diverse background in management strategy, brand strategy, campaign development and execution, digital and social media marketing; and retail marketing. His passion is helping firms build stakeholder value through brand-driven strategies.

  • Laura Larson (she/her)

    Director of Marketing Operations of Glacier Media

    Leads Marketing Operations for Glacier Media Digital. Leading a team of 50+ digital marketers that develop corporate marketing and brand initiatives, web development, paid search, SEO, social management and advertising, blogs, video, and all forms of creative.

  • Annabelle King (she/her)

    WCSC Co-Founder, Marketing Consultant & Founder of I Like Storytelling

    Brand & Marketing Consultant specializing in uncovering compelling brand stories that grow businesses. Also facilitates companies to build tiger own strategies through the Mindful Marketing Retreats, marketing and wellness retreats.

Meet the Founding Members – 2021

  • Annabelle King (she/her)

    WCSC Co-Founder, Marketing Consultant & Founder of I Like Storytelling

    Brand & Marketing Consultant specializing in uncovering compelling brand stories that grow businesses. Also facilitates companies to build tiger own strategies through the Mindful Marketing Retreats, marketing and wellness retreats.

  • Laura Larson (she/her)

    Director of Marketing Operations of Glacier Media

    Leads Marketing Operations for Glacier Media Digital. Leading a team of 50+ digital marketers that develop corporate marketing and brand initiatives, web development, paid search, SEO, social management and advertising, blogs, video, and all forms of creative.

  • Lev Karsin (he/him)

    Founder of Dazzle Services, Co-Founder of a Youth Empowerment Group, SMB Investor

    Business strategy leader, serial entrepreneur and entrepreneur supporter. Founded Dazzle Services and scaled it to a $400,000 operation. Mentor, investor, and partner to SMBs as the founder and CEO of Karasin Group. Proud founder of Youth Empowering Youth (YEY) movement that positively impacts hundreds of children and youth.

  • Andrew Bethune (he/him)

    WCSC Co-Founder, Strategy Director of Origin

    Whistler, BC-based marketing strategist with snow and dirt running through my veins. 15+ years of experience in brand, marketing, and creative strategy for the outdoor sport and tourism industry.

  • Jacqueline Simpson (she/her)

    Marketing Director of Destination BC, Marketing Strategist, President of the BCAMA

    Specializing in consumer insights and analytics, marketing strategy, digital media buying and channel management, campaign performance management, marketing technology, tourism, travel, and leading teams.

  • Tammy Tsang (she/her)

    Inclusive Marketing Strategist & Speaker, Co-Founder of &Humanity

    Tammy Tsang is the co-founder of AndHumanity, Inclusive Marketing Agency. As a maverick business owner, she holds a lifelong passion for diversity and inclusion. She is a certified in Diversity, Equity and Inclusion through Canadian Centre for Diversity.

Now Recruiting for Series 3 starting Jan 2024

Interested?

If you’re curious about the group, how it works, what the commitment looks like, and all the benefits this group offer, download the information pack below

Download our info pack

Contact WCSC.

Interested in joining us? Want to learn more about what we do? Send us a note.