An Annabelle King Online Course

Build Your
Brand Strategy

Want to attract your ideal customers? Then build brand messaging that resonates with them.
Use our step-by-step course to uncover your brand’s purpose, why it exists, and use that to craft a brand promise that will attract your ideal customers.

Annabelle King speaking on how you know you need a Brand Strategy

Ready to Take Your Brand to the Next Level?

How would it change the way you run your business if you could …

UNCOVER YOUR BIGGEST OPPORTUNITIES?

KNOW EXACTLY WHAT TO DO NEXT

NEVER HAVE TO FIGURE OUT WHAT TO SAY IN MARKETING

CREATE A MARKETING CHEATSHEET

ALL THE INSPIRATION YOU NEED FOR MARKETING ACTIVITES

UNCOVER YOUR BIGGEST OPPORTUNITIES? KNOW EXACTLY WHAT TO DO NEXT NEVER HAVE TO FIGURE OUT WHAT TO SAY IN MARKETING CREATE A MARKETING CHEATSHEET ALL THE INSPIRATION YOU NEED FOR MARKETING ACTIVITES

  • Why your brand exists

  • See where your brand should play and compete with, and identify a unique position it can hold in the market

  • Create a succinct and compelling promise of the unique value your brand offers it’s customers

  • Craft reasons to believe your brand can deliver on it’s promise

Build Your Brand Strategy is a practical messaging strategy development course, where you are guided to build the following Brand Strategy Elements with a tried & trusted process:

These brand messaging elements make up your brand story and become messaging for all your marketing.

Spend 2 weeks (full-time), 4+ weeks (part-time), or learn at your own pace with my 23 lessons and various other resources available to you.

Watch me speak to 3 different organizations about what their biggest growth issues are for their respective brands.

Create a brand strategy for a fraction of the cost of hiring a consultant or agency.

opposed to agency costs of
$25,000 - $35,000!!!

Investment is just $1,450

Past Clients

Is this you?

“I spend a lot of time working on marketing and content creation but I’m not sure if it’s saying the best things”

“I’m not sure how to market what I offer anymore”

“I’m not sure what the best things are to say about my brand and offering”

“I’ve started hiring people to help me but they don’t know my brand like I do.”

“Growing this business has been a struggle and I feel like I’ve run out of ideas. What should I do next?”

If any of that sounds familiar, then... Build Your Brand Strategy is for you.

Who Is This Course For?

This course is designed for people responsible for creating or marketing a brand who want to build a new, strong brand strategy but may not know where to start or how to do it. This can include brand managers, marketing managers/directors, business owners, entrepreneurs and solopreneurs.

Whether you’re unsure of the best things to communicate about your brand or it's unclear to others what the value your brand offers is, this course is your solution. You’ll become equipped with the tools and frameworks you need to craft a brand strategy that resonates with your target audiences, fosters brand loyalty and propels your business forward.

Hi, I’m Annabelle

I designed this online course because after 20 years of building brands, I have witnessed how fundamental brand messaging is to marketing success. I know that you can build an excellent marketing activity that reaches the right people, in the right place, at the right time, but it you say the wrong thing the marketing fails.

I Like Storytelling is my consulting practice, specializing in brand storytelling and strategic communications.

A strategic brand story is fundamental to marketing success and business growth. I created my own custom brand strategy development process 10 years ago, and now I facilitate teams and entrepreneurs to build their own brand stories through workshops, retreats and online courses.

What Clients Appreciate About Having a Brand Strategy 

Will Ko, Co-founder & Creative Director
 | Ok Dave
Inger Miller, Senior Project Manager & Business Software Manager | Sysene Consulting
Craig Louis, Co-Founder and Engineering Management Consultant | Sysene Consulting

Here are the 3 things you need to do to build your brand strategy:

You’ll go from 

“What do I do next?” to ...

“My advertising didn’t work … because I focused too much on the product and not the brand promise.”

“Next time I’ll use messaging from my ‘reasons to believe.’ ”

“I didn’t realize my sales were directly related to how often my customer saw me using my product.”

“ I need to make sure my social media followers see more of me. ”

“When my customers try my product they believe
in the brand.”

“ I need to figure out how to scale free trials, samples, etcetera. ”

"Ready to Share Your Brand Value with the World?"

“So what’s in the Build Your Brand online course, anyway?”

Glad you asked. 

The Build Your Brand program comes in six parts:

Frequently Asked Questions

  • This course is perfect for you! You’ll be given lifetime access to frameworks that will help you to define your brand’s purpose, develop clear brand messaging and create an overall brand strategy that will resonate with your target audiences.

    You can then use your brand strategy to brief a creative partner to create your brand logo and visual identity. Your brand strategy can also inform your business launch plan.

  • Absolutely! As business landscapes and customer needs are ever-changing, it’s recommended that companies revisit their brand strategy at least every 2-3 years.

    A brand strategy in any industry is built around what your customers need, want and how your brand can be unique in the market at any point in time. As these needs change, your brand strategy could be at risk of becoming less relevant.

    You can use these course materials to audit your current brand, identify any gaps, irrelevancies or inconsistencies then make proper adjustments to ensure your strategy is working effectively for you. Plus, you get lifetime access to these materials, allowing you to revisit during your routine 2-3 year brand strategy review, ensuring your brand strategy remains super strong (and relevant!).

  • We understand that business owners wear many hats and may not have a lot of spare time. This course is designed to be self-paced and can be completed in bite-sized modules that fit into your schedule. Plus, you’ll have lifetime access to the materials, so you can always come back to the lessons when you have time.

  • Yes! We’ll break down brand strategizing into easy to understand concepts, and provide you with the tools you need to develop a strong brand strategy for your business. Throughout this course, you’ll be guided through these concepts and exercises step-by-step, ensuring a strong foundation, and equally strong building blocks, in creating and executing your new brand strategy.

Wanna know a secret?

I’ll share four with you!

As a bonus item, download my complimentary “4 Secrets to Creating a Compelling Brand Promise” resource. It’s the perfect document to keep on your desk (or desktop) when you’re looking to review everything you’ve learned in this course.

Ready to grow your buisness?

The course can be done solo or as a team.
Invest in your brand and the future growth of your business for just $1,450.

Grab the introductory offer of $200 off,
that’s $1,250 for a limited time only.