Craft Your Personal
Brand Strategy

Share your true value with the world

Learn to communicate your unique gifts, talent, skills and know-how in a way that will attract more of your ideal work.

Annabelle King speaking on how you know you need a Personal Brand Strategy

Have You Ever Thought Any of The Following?

If these thoughts have been written into your notes, your group chat or your Google search engine bar, then Craft Your Personal Brand Strategy is for you.

About The Course

Craft Your Personal Brand Strategy is a self-paced, tried, tested and proven strategy development course that allows you to take on the lessons and the assigned tasks step by step.

Plus, each task you’re asked to do is an accomplishment that will not only make you feel good about your value and offerings but will also bring you one step closer to crafting your personal brand.

Upon registration, you’ll receive 21 lessons + 1.5 hours of constructive video content you’ll have access to forever.

Who Is This Course For?

This course is designed for people responsible for creating or marketing a brand who want to build a new, strong brand strategy but may not know where to start or how to do it. This can include brand managers, marketing managers/directors, business owners, entrepreneurs and solopreneurs.

Whether you’re unsure of the best things to communicate about your brand or it's unclear to others what the value your brand offers is, this course is your solution. You’ll become equipped with the tools and frameworks you need to craft a brand strategy that resonates with your target audiences, fosters brand loyalty and propels your business forward.

Hi, I’m Annabelle King

I’m a Brand & Marketing Consultant and founder of I Like Storytelling.  

 I have 20 years of experience building brand stories for brands & people. 10 years ago, I created a bespoke Brand Story Development Process that I now use to facilitate solopreneurs, entrepreneurs, teams and agencies to create brand stories and strategies through workshops, retreats and this online course.

I also hold an MSC in Marketing Practice and a Bachelor's Degree in Business & Marketing, both of which laid the foundations for my work. 
You can learn more about me here.

Client Testimonials

“I have enjoyed working with Annabelle. She spends the time to understand your story and how best to articulate it. She wants it to be authentic and not just a "marketing" story or image.”

Clay Gillespie, Financial Advisor & Managing Director, RGF Integrated Wealth Management

“Annabelle created a personal brand strategy for me and I want to share how incredible it was. If you are considering working with Annabelle, I highly encourage it. The research helped me learn what my clients appreciate about the work that I do and what they love about working with me. She was able to show me ways I could grow my business in the marketplace and, the coolest thing, learning to accurately describe
who I am and what I do.”

Ean Kramer, Transformation Coach, EK Coaching.

How a Personal Brand Strategy Boosted Clay Gillespie’s Long-Time Practice

Discover how seasoned financial advisor Clay Gillespie’s leveraged a new personal brand strategy, resulting in over 1 million campaign views, a high click-through rate and increased ROI through appointment bookings.

Ready to put the best you into the world?

What You’ll Actually Learn

Frequently Asked Questions

  • We understand that business owners wear many hats and may not have a lot of spare time. This course is designed to be self-paced and can be completed in bite-sized modules that fit into your schedule.You can then use your brand strategy to brief a creative partner to create your brand logo and visual identity. Your brand strategy can also inform your business launch plan.

  • You don’t have to sound salesy when executing a personal brand strategy. In this course, you’ll learn how to communicate your value and expertise in a way that sounds authentic and is compelling to your ideal clients/customers whilst also building trust.

  • Even if you’ve already started to build an online presence, this course will help you take it to the next level. Our course materials can be used to audit your current brand, create compelling, effective messaging and magnetically showcase the unique value you have to offer your ideal clients and audiences.

  • We understand that putting yourself out there at the mercy of the very unfiltered internet can be scary.

    The course helps give you confidence and a voice to share the value you offer with the world. 

    The process you go through to build a personal brand statement uncovers your strengths and the real value you offer your clients/customers. 

    You will be 100% confident in the personal brand statement you create and when you're ready to share it, you'll be equipped with knowledge to answer questions or comments because you created it and know all the information to back it up. 

What You’ll Walk Away With

Annabelle King speaking on what you will take away with after crafting Personal Brand Strategy

Ready to Craft Your Personal Brand Strategy?

Do it in your own time with the Self Guided course

Invest in yourself, and your future growth, for just $595.

Live Course - Early 2025

Co-Working Sessions

Every Wednesday 9am - 11am

4 weeks

Re-cap goals & tasks for the week ahead

Dedicated time to co-work on your weekly tasks

Guaranteeing your progress through the course!

Self Guided Course Work

Each week use the self-guided course materials to work through weekly tasks

Full access to self guided course, see preview above

Limited spots available!

Only accepting a small group of 5-10 people to support quality conversations and individual support

Registration ends when course is full. Next course date will be early 2025

Investment in your future-you, for only $995

Community Support

Share work and ideas for feedback

Celebrate each others progress

Support each others personal brand launch posts

Build community with like-minded folks

FREE WEBINAR & WORKSHOP

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FREE WEBINAR & WORKSHOP 〰️

How to Craft your
Personal Brand Strategy

Learn how to Craft a Personal Brand Strategy, and mini workshop to help you uncover the unique value you offer!

Watch the last webinar below, and check back for the next one.