Craft Your Personal
Brand Strategy
Share your true value with the world
Learn to communicate your unique gifts, talent, skills and know-how in a way that will attract more of your ideal work.
Annabelle King speaking on how you know you need a Personal Brand Strategy
Have You Ever Thought Any of The Following?
Then you need a Personal Brand Strategy.
About The LIVE Course
Plus, each task you’re asked to do is an accomplishment in itself. They will help you clearly define your audience, business, offering, and the unique value that only you offer. And each task will bring you one step closer to crafting your personal brand.
Craft Your Personal Brand Strategy is a tried, tested and proven strategy development course. The LIVE course guides you through a series of lessons and tasks step-by-step.
Upon registration, you’ll also receive 21 lessons + 1.5 hours of constructive video content you’ll have access to forever.
Who Is This Course For?
This course is designed for people who are the face of their business. That could be business owners, entrepreneurs, solopreneurs, service providers and more.
This course can help you if…
You struggle to describe what you offer in a succinct and compelling way.
Find yourself re-writing your elevator pitch over and over again, or don’t have one!
You’re not sure what your clients really value about working with you.
Don’t feel confident about selling yourself.
Find it difficult to market yourself because you don’t know what the most important things to say are i.e. your key selling points.
Don’t know what to say on your website or on social media.
Hi, I’m Annabelle King
I’m a Brand & Marketing Consultant and founder of I Like Storytelling.
I have 20 years of experience building brand stories for brands & people. Ten years ago, I created a bespoke Personal Brand Strategy Development Process. I’ve used the process many times to build Personal Brand Strategies for leaders.
Now I now use it to guide solopreneurs, entrepreneurs, business owners and others to build their own Personal Brand Strategy through live online courses and workshops.
I also hold an MSC in Marketing Practice and a Bachelor's Degree in Business & Marketing, both of which laid the foundations for my work.
You can learn more about me here.
What Clients Have Said About the Process and Having a Personal Brand Strategy
Tuula Rea, Strategic Planner and Consultant, Co Founder of Communion Co.
Tuula completed the LIVE course in Jan & Feb 2025
“I have enjoyed working with Annabelle. She spends the time to understand your story and how best to articulate it. She wants it to be authentic and not just a "marketing" story or image.”
Clay Gillespie, Financial Advisor & Managing Director, RGF Integrated Wealth Management
“Annabelle created a personal brand strategy for me and I want to share how incredible it was. If you are considering working with Annabelle, I highly encourage it. The research helped me learn what my clients appreciate about the work that I do and what they love about working with me. She was able to show me ways I could grow my business in the marketplace and, the coolest thing, learning to accurately describe
who I am and what I do.”
Ean Kramer, Transformation Coach, EK Coaching.
Ankeeta Munsi, Story Weaver & Communications Consultant
How a Personal Brand Strategy Boosted Clay Gillespie’s Long-Time Practice
Discover how seasoned financial advisor Clay Gillespie’s leveraged a new personal brand strategy, resulting in over 1 million campaign views, a high click-through rate and increased ROI through appointment bookings.
Ready to put the best you into the world?
What You’ll Actually Learn
LIVE Online Course
Next course date TBD
Co-Working Sessions
6 x co-working sessions on zoom
1 x half day workshop with guest speakers on how to market & sell yourself effectively
Thursdays 11:00am - 12:30pm
Live training on each section of course, and briefed on tasks to complete each week
Dedicated time to co-work on your weekly tasks
Guarantee your progress through the course!
Self Guided Course Work
Each week use the self-guided course materials to work through weekly tasks
Full access to self guided course, see preview above
You’ll receive 21 lessons + 1.5 hours of constructive video content you’ll have access to forever
Consulting Support
1 hour Personal Brand Statement review and refinement recommendations from Annabelle – $250 value
Community Support
Share work and ideas for feedback
Celebrate each others progress
Support each others personal brand launch posts
Build community with like-minded folks
Limited spots available!
Only accepting a small group of 5-7 people to support quality conversations and individual support
Investment in your future-you, for only $1,495
Frequently Asked Questions
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You can use your personal brand statement and supporting messaging straight away by adding it to your email signature, Linked In bio, proposals, website, company templates and more.
You can also use your brand strategy to brief a creative partner to create your brand logo and visual identity, content, marketing materials and more.
Your brand strategy can also inform your business launch plan. It becomes the lens you use when assessing business activities.
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Even if you’ve already started to build an online presence, this course will help you take it to the next level.
The messaging your create in the course, can be used to update existing marketing assets like website, social account bios, company templates, and then used moving forward in all new content creation.
The new compelling and effective messaging will showcase the unique value you have to offer your ideal clients and audiences.
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We understand that business owners wear many hats and may not have a lot of spare time. That’s why we designed this course to spread over 8 weeks. Between the co-working sessions and the research tasks it’s between 2 - 4hrs a week.
It’s worth noting that having a personal brand strategy will save you so much time when you are developing your own marketing. The strategy will act as your brand messaging for creating content, updating your website, briefing others to develop marketing content & materials for you.
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You don’t have to sound salesy when executing a personal brand strategy. In this course, you’ll learn how to communicate your value and expertise in a way that sounds authentic and is compelling to your ideal clients/customers whilst also building trust.
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We understand that putting yourself out there can be hard, and we also know that it’s necessary to find new clients & customers.
The course helps give you confidence and a voice to share the value you offer with the world.
The process you go through to build a personal brand statement uncovers your strengths and the real value you offer your clients/customers.
You will feel 100% confident in the personal brand statement you create and when you're ready to share it, you'll be equipped with knowledge to answer questions or comments because you created it and know all the information to back it up.
FREE WEBINAR & WORKSHOP
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FREE WEBINAR & WORKSHOP 〰️
How to Craft your
Personal Brand Strategy
Watch the replay of the last webinar on how to craft a personal brand strategy to grow your business.
Don’t want to do the LIVE course?
Here’s 2 other ways to craft your Personal Brand Strategy…
Do it in your own time with the Self Guided Course or I can build it for you. Choose your adventure!
