News & Resources
Learn about brand stories, our latest news, webinars, retreats and useful marketing resources.
Unlock the Power of a Brand Strategy to enjoy the 3C's.
Unlock the power of a brand strategy and enjoy the 3Cs – Clarity, Confidence and Consistency. The 3Cs will help your brand attract more of it’s ideal customers and grow your business.
How to Create Winning Goals!
By subscribing to our newsletter below, you’ll get the opportunity to download our ‘How to Create Winning Goals’ guidebook for FREE.
Innovative Retreat Combines Wellness and Business for Maximum Results
The Mindful Marketing Retreat is an immersive 4-day marketing retreat that uses the power of yoga to enhance creativity to help teams build better marketing plans in a healthier and more relaxed way.
Descriptors are crucial to brand storytelling
Your brand’s name isn’t the only descriptor that matters, there are others that can help tell your brand’s story.
Pause & Reflect Workshop
This wonderful workshop is the first step in a business goal-setting process. When you do this workshop it helps you end your year or shorter period of reflection on a high.
Speak to your Customers, not your Industry
I’ve regularly encountered instances of brands speaking to themselves or their industry rather than their customers. In this blog I share a few examples and advice that could help you avoid this when crafting your brand messaging.
The Fallacy of ‘Full-Service’
Calling all agency leaders – there are many reasons why ‘Full-Service’ won’t work as a brand positioning or the heart of a brand story and I’d love to share a few of them with you.
Stories About Creating Brand Stories Vol. 1
This is the first story about interesting things I’ve uncovered on the journeys I’ve taken to create brand stories, from the pitfalls and red herrings to the ah-ha moments. Check back regularly for more.
September Retreat Speaker Lineup
Get ready for an enriching experience! We're thrilled to unveil the fantastic lineup of speakers for our September retreat's marketing stream.
May Retreats 2023 Retreat Video Highlight
The first ever 4-day Mindful Marketing Retreat! We brought 12 companies to Stowel Lake Farm to build their brand stories. They walked through the 10-step signature Brand Story Strategy process and all built remarkable stories, and had a wonderful time doing it. See for yourself.
How Yoga Helps Enhance Creativity
Annabelle and yoga teacher Clara Roberts-Oss and Wellness Coach Dennyse Harris talking about how yoga helps increase creativity and help spark the big ideas.
Our May 2023 Retreat Highlights
We recently had the pleasure of hosting an extraordinary marketing retreat that brought together 12 amazing companies from various industries. Over the course of three invigorating days, our attendees delved into crafting their own marketing messaging and strategic plans.
4 secrets to building brand messages
By subscribing to our newsletter below, you’ll get the opportunity to download our ‘4 Secrets to Brand Messaging’ guidebook for FREE.
Rediscovering the Customer: A Journey-Centric Approach over Digital Tool Obsession
In today's digital age, businesses often find themselves preoccupied with the latest tools and channels, inadvertently losing sight of the ultimate objective: the customer.
Using the Power of Yoga to Improve Marketing and Grow Businesses
There’s scientific proof that yoga enhances focus & creativity. An innovative marketing consulting practice has combined the two to create maximum results for businesses and promote healthier happier workforces.
YWIB Young Women In Business Retreat
We brought 14 young women on retreat to build their personal brand stories to set them up in the best way to start their careers.
The pilot Mindful Marketing Retreat
The retreat journey of 2 years in the making finally comes to life on Nov 7th 2021. Four organizations came to Nectar Yoga on Bowen Island, BC, Canada to build their marketing plans. Check out the highlights.