Unlock the Power of a Brand Strategy to enjoy the 3C's.
A brand strategy is not just a plan; it's a compelling brand story that can revolutionize your marketing game. With a well-crafted brand strategy, you stand to gain three invaluable benefits: Clarity, Confidence, and Consistency. These 3C's serve as the cornerstone for effectively promoting your brand or offerings.
Clarity comes from the journey you go through to create a robust brand strategy, as it shines a light on crucial aspects necessary for successful brand promotion.
What your customers value – It unveils what truly matters to your customers, their needs and wants. Spoiler-alert, nine times out of ten, they are different from what brand owners think they are.
Your brand’s true value – Understanding the genuine value your brand offers in relation to what your customers need and want is pivotal.
Unique brand positioning – Analyzing competitor activities enables you to see what the competition is doing and saying in the marketplace, and to carve out a distinctive and unique brand position in the market.
Here’s a few examples from brand strategies I’ve created using my bespoke process, to help illustrate the difference clarity can create.
RGF Integrated Wealth's realization that client relationships held greater significance than mere financial returns reshaped their communication strategies. Through focusing on emotional connections with Financial Advisors built over a lifetime, they could differentiate themselves in a competitive landscape.
Colony Digital used to be positioned as a full-service digital agency and a competitor audit revealed there was an opportunity to hold a much stronger brand position in the marketplace as a ‘Social-First Creative Agency.’ This positioning opened up a new world of opportunities to do the work they loved with more clients than before. Learn more here.
In short, Clarity helps you get laser focused on what’s important to say, and why.
Confidence comes from knowing what messages are important to share, and which ones aren’t anymore.
After going through this Brand Strategy Development Process, many things you used to think were crucial to say, will fall away. And you’ll be OK with that, because you’ll know why they’re not important anymore.
The clarity achieved in your strategy empowers you to confidently craft campaigns, social content, and website copy, ensuring that every message resonates with your audience.
Imagine knowing in every interaction with your customers, that you are promoting your brand in the best way possible.
Consistency across all brand and marketing communications. Both internally with your team, and externally with your suppliers, partners and your customers.
Internally in your business, everyone on your team understands the purpose of the brand they are supporting, its reason for being and the value it offers its customers. Furnished with a common language, they can effectively convey these messages to partners and customers alike.
Imagine the efficiency of having every team member equipped with ideal messaging to engage creative partners, and ensure consistent brand communication in every interaction.
The messaging outlined in a Brand Strategy also acts as a checklist to assess marketing created by others. Thus, helping you ensure that everyone, no matter how close or far away, is conveying the same messages about your brand.
It’s time to enjoy the 3C’s and grow your brand!
Wouldn't you like to market your brand with Clarity, Confidence and Consistency all the time?
Imagine all the time you could save that might otherwise be spent second guessing, coming up with ideas for what to say, creating new briefs, enduring multiple rounds of feedback to get the message just right.
Wouldn't it be nice to know for sure – what the best messages are to promote your brand that will resonate with your customer?
If you’d like more Clarity, Confidence and Consistency when marketing your brand or offering, then it’s time to develop a Brand Strategy.
We can build a Brand Strategy for you at I Like Storytelling, or you can build your own using our DIY Brand Strategy online course.
Stories About Creating Brand Stories
This is the fifth story about interesting things I’ve uncovered on my journeys to create brand stories, from the pitfalls and red herrings to the ah-ha moments. For more, visit Stories About Creating Brand Stories