Marketing Consulting 

We develop strategies & brand stories that grow businesses

Want to grow your business? we’ve got a strategy for that!

From company strategy, brand strategy, marketing strategy to brand stories, we can build any strategy needed to grow your business.

We can help you define your vision & mission to set your course, craft a strategic plan to reach your destination, and a brand strategy & marketing plan to reach your goals along the way.

Annabelle King, Strategist, Marketing Consultant & Founder, talking about the types of strategies we build that can grow your business.

Strategy Consulting Services

We build brand strategies and marketing plans that grow businesses. You’ll find some of our signature offerings below, but we can also custom design a solution for your unique business needs.

  • consultant in marketing consulting session with with client

    Brand Messaging Strategy

    Every brand needs a strategy. At the heart of a brand strategy is a Brand Promise. A succinct, compelling and unique promise of the value a brand offers. It’s fundamental to the success of all marketing.

  • team at a workshop creating company strategies, marketing plans and brand strategies

    Company Strategy

    Company strategy unites a team around shared goals and helps steer the company. A company strategy can include developing a Vision Statement and Mission Statement, Company Values, strategic planning and more.

  • Marketing Planning

    We work with clients to build an annual marketing plan that achieves business or organizational goals. We also build marketing campaign plans, content strategies, social media strategies, influencer strategies and more.

  • marketing consultant presenting a marketing plan to client when doing CMO Activities

    Fractional CMO

    Fractional CMO services to suit your needs. Dedicated senior marketing time every month to build strategies and/or support execution. We roll up our sleeves and make marketing happen for you. Choose from a few hours to a few days a week.

We’re also experts in Brand Storytelling

A brand has many stories it uses to connect with its employees and its customers. We package these stories up in a Brand Messaging Strategy that you can use to motivate your team and attract your ideal customers.

What is a Brand Strategy?

A Brand Strategy establishes where to play and what to say.

Brand Positioning Statement + Brand Promise = Brand Strategy

We uncover the biggest opportunity in the marketplace where your brand can stand out as different & unique and encapsulate that in a Brand Positioning Statement. The Brand Promise is a simple and captivating articulation of the unique value your brand offer. The Brand Messaging Strategy is the foundation of your marketing, you need to be saying the right things for marketing to be successful.

CMO Services

What is a fractional CMO?

They’re the person who takes the marketing weight off your shoulders!

What does a CMO do?

A fractional CMO can look after activities that you might not have the time or experience to manage.

They can focus on one or more areas or projects and do whatever is needed to bring them to life. From developing strategies, marketing communication plans, to managing execution.

Brand Storytelling in Action

  • Friendship Unlimited

    Company & Brand Strategy (B2C product) – A start-up children’s clothing company pivoted to swimwear only. They needed a rebrand, a marketing launch plan, and a new story to tell.

    Read case study

  • Clay Gillespie

    Personal Brand Strategy (B2B service) – Clay Gillespie is the MD of RGF Integrated Wealth but also a financial Advisor and leader of his own advisory practice under RGF Integrated Wealth Management. He wanted to promote more business for his practice.

    Read case study

  • Tinhorn Creeek

    Social Strategy (B2C Product) – Tinhorn Creek had a change of ownership, and their customers were not sure if it was for them anymore. They needed to reconnect with the people who drank Tinhorn Creek

    Read Case Study

  • Bearface Whisky

    Social Influencer Strategy (B2C Product) – We harnessed the power of influencers to tell the Bearface brand story and launch the brand in Canada.

    Read case study

  • Bower House Agency

    Brand Strategy & Employee Launch Strategy (B2B Service/Agency) – Colony Digital needed a new brand story and complete brand make-over for a new solo journey.

    Read Case Study

  • Sysene

    Company Strategy & Brand Strategy (B2B Service/Consulting) – Sysene offers complicated engineering consulting services in two extremely complicated industries that are overwhelmed with industry jargon. They needed clear and succinct brand messaging to help them sell their services.

    Read case study

Testimonials

Will Ko, Co-founder & Creative Director | Ok Dave

Craig Louis, Co-Founder and Engineering Management Consultant | Sysene Consulting

Inger Miller, Senior Project Manager and Business Software Manager | Sysene Consulting

“I have enjoyed working with Annabelle. She spends the time to understand your story and how best to articulate it. She wants it to be authentic and not just a "marketing" story or image.”

Clay Gillespie, Financial Advisor & Managing Director | RGF Integrated Wealth Management

“Annabelle really got to know us, understand what we cared about and why we set up the company, and helped us build a vision around that. Together we created a unique brand message that expressed what we truly believed in and were trying to achieve. She also coached us in setting up our own social media to bring the new brand to life. She empowered us to confidently relaunch the brand.”

Matija Erceg & Dandi Wind, Co-Founders | Friendship Unlimited

Get in touch for a free consultation

Are you ready to embark on your brand storytelling journey?

Need marketing consulting support, but not sure what you need?

Or would just like to get to know us?

Fill out this simple form and we will get back to you with a time for your free consultation.